Words About Work!

This program—created for Fedcap, a government-funded nonprofit in New York City which helps gain employment for disabled and disenfranchised individuals—was selected for recognition by the New York/New Jersey Port Authority upon the post-9/11 reopening of the World Trade Center PATH train station.  Notably, it was the nation’s first workplace-based poetry contest promoting the meaning and value of work.

Background and Objectives

  • Create relationships with private sector corporations that might serve as placement sites for clients.
  • Raise visibility, as well as private sector funds, for this low-profile organization.
  • Create a sense of community around the organization’s core value: work.

Program Elements

  • Corporate Human Resources Directors, the campaign’s natural target, purchase and disseminate the contest to their workforces, and consider employing the nonprofit’s clients.
  • A “selected-for-cultivation” panel of judges assembled by the nonprofit evaluates entries.
  • Winning entries are chosen and advertised on bus and subway cars, transit kiosks and other billboards throughout the city.
  • An annual celebration and recognition event at a historic site reinforces and wraps up the campaign.

Impact

  • Relationships with hundreds of companies.
  • Millions of impressions create organizational visibility and name recognition.
  • Program is a teambuilding and recognition vehicle for internal constituencies.
  • $300,000+ in funds raised annually during the campaign’s 12-year lifespan.
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Our lead staff

Steven H. Biondolillo

Steve Biondolillo bio image

Steven H. Biondolillo is the founder and president of Biondolillo Associates. Recognized for coining the term “signature event,” Biondolillo is the nation’s leading developer of branded special-event fundraising programs.

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