This program—created for Project Bread, a leading statewide anti-hunger organization in Massachusetts—has been recognized with a Super Bell, the highest honor in the marketing and public relations industry in New England. Notably, it is the nation’s first holiday ornament fundraising campaign.
Background and Objectives
- Raise hunger awareness, especially among school children.
- Raise funds for hungry children and their families during the holidays.
- Hunger awareness curriculum unit and a “holiday spoon ornament” craft workshop made available to hundreds of elementary schools. Students learn about hunger—its economics, geography, and nutritional consequences—then decorate and contribute a “spoon ornament” as an expression of concern for hungry children and their families.
- “Spoon ornaments” collected during a major downtown outdoor celebration event. Santa’s Kitchen aprons and other premiums for sale.
- “Spoon ornaments” then sold throughout the state by a major retail chain at in-store kiosks staffed by employees and volunteers.
- Funds raised from businesses contributing challenge grants to encourage school children and community groups to make “holiday spoon ornaments.”
- Media sponsors appeal both for “spoon ornaments” and cash contributions to the campaign.
- Over 100,000 “spoon ornaments” collected annually—a new public art form is born!
- Status as unofficial holiday campaign among state’s elementary schools.
- Over 500 print publicity “hits” and a half-million dollars of television and radio sponsorship benefits annually.
- $700,000 in funds raised annually.
- Note: for the past dozen years, the campaign’s principal corporate sponsor has been Jordan’s Furniture, which has matched all funds raised.