This program, created for the American Cancer Society, is one of the nation’s leading resource development initiatives in the fight against breast cancer.
Background and Objectives
In 1992, the American Cancer Society’s (ACS) Massachusetts Division engaged Biondolillo Associates to make recommendations regarding its then seven-year-old Making Strides Against Cancer walkathon, which had reached a plateau at $200,000. Biondolillo made two seminal recommendations:
- Focus the Making Strides Against Cancer event in the area of breast cancer, and
- Employ a staff-centered organizational model in order to achieve large-scale objectives.
Biondolillo was then retained, in 1993, by the Massachusetts Division to develop capacity in the area of large-scale special-event fundraising using the Biondolillo Model of peer-to-peer fundraising. As a result, the 1993 event drew 6,000 participants (in the rain) and raised $660,000, more than tripling the results of the previous event. Since 1993, Biondolillo has been invited by ACS offices in 35 states both to help launch Strides and guide the property’s growth and development.
- “Reality-based” goal setting employed to ascertain the market potential.
- Flagship Sponsorship model implemented.
- Dedicated event management recruited, trained, and supported 24/7.
- “Kick-off Event” system introduced.
- “Campaign-style” public relations employed.
- Donor-centric culture, as well as culture of staff team accountability created.
- In 24 years, the Making Strides Against Breast Cancer program has grown from a single event raising $660,000 to a program, including 100+ Biondolillo Model events, raising $80 million per year.
- October 2016 marked the 24th anniversary of the Boston Strides event, which, since 1996, has been the largest one-day, single-venue breast cancer fundraiser in the nation. (Boston’s peak year: 40,000 participants/$3.3 million.)
- October 2016 also marked the 23rd anniversary of the NY Metro Strides, which, since 1997, has been the largest one-day, single-market fundraiser to fight breast cancer in the nation. (In a single morning, eight NY Metro Strides sites now muster approximately 130,000 walkers who raise approximately $9 million.)
- Since its inception, over 8 million Strides participants have raised almost $1 billion from an estimated 40+ million individual sponsors.
- In 2016 alone, approximately 750,000 walkers across the country raised $80 million to help fight breast cancer.
- Each year, over 25,000 companies, hospitals and municipal organizations are represented in Strides events, with over 300 participating as Flagship Sponsors.
- Strides has enabled the American Cancer Society to establish leadership positioning in the area of breast cancer in a superheated competitive arena.
- Strides has been ACS’s lead corporate relationship acquisition vehicle.
- Strides has generated ACS’s largest single-event television and radio sponsorships and the largest single-event press clipping books.
- Strides has been the engine for several multi-million-dollar government appropriations, as well as supported several capital initiatives.
- Strides techniques have been employed to help grow and develop other ACS special-event fundraising programs, including Relay for Life.
- Strides has been credited with having epidemiological impact—the first known instance in the U.S. of a special event being linked definitively to saving lives.